az ÁR a marketingben




The 342 pages book titled ‘Az ár a marketingben’ (Pricing in Marketing) was first published by the publisher of Műszaki Könyvkiadó in 1999. The second and third edition came out by the Publisher of Economics and Law in 2003 and 2004. In 2011 I rewrote the book and it was published under the title Multidimensional Pricing (Multidimenzionális árazás).