Prof. Dr. Rekettye Gábor

Selected Publications in English Language



Books in English Language


Rekettye G., Józsa L., Piskóti I. and Veres Z.: Decision-oriented marketing, Budapest: KJK - Kerszöv, 2005. 413 p. (ISBN: 963 224 784 1)

Rekettye G., Berács J.,Lehota J. and Piskóti I (eds.) Marketing theory and practice: a Hungarian perspective, Budapest: Akadémiai Kiadó, 2004. 402 p. (ISBN:963-05-8099-3)

Rekettye G. (ed.) The Significance of the Last Decade: Papers to commemorate the thirtieth anniversary of the Pécs Faculty of Business & Economics, Pécs: Janus Pannonius University Publisher, 2000. 476 p. (ISBN:963 641 742 3)

Book Chapters in English language


Rekettye G. The increasing importance of pricing In: Hetesi E, Kürtösi Zs (eds.) The Diversity of research at the Szeged Institute of Business Studies Szeged: JATEPress, 2011. pp. 13-22. (ISBN:978-963-315-049-8)

Rekettye G. The Position of Private Labels in the Brand Competition In: M Leko Simic (ed.) Marketing and Sustainable Development, Osijek: University of J.J. Strossmayer, 2010. pp. 429-438. (ISBN:978-953-253-074-2)

Rekettye G. MTSC, Part A, and MTSC, Part B, In: Árva László, Deli-Gray Zsuzsa (eds.) Cases in Tourism Marketing, Budapest: BME University Publisher, 2010. pp. 39-53. and pp. 54-61. . (ISBN:978 963 313 012 4)

Rekettye G, Hetesi E. Responsibility for the Future of the world - Paradigm Shift in the Theory and Practice of Marketing In: José Luis Placer Galán (ed.) Pecunia: Revista de la Facultad de Ciencias Económicas y Empresariales León: Universidad de León, 2010. pp. 177-189.

Rekettye G. Paradigm-shift in the Marketing Concept at the Beginning of the New Millennium, In: Berács, Lehota, Piskóti, Rekettye G. (eds.) Marketing theory and practice: a Hungarian perspective Budapest: Akadémiai Kiadó, 2004. pp. 31-48.

Rekettye G., Tersztyánszky T., Orosdy B., The Survey of Customer Satisfaction in the Electricity Industry In: Rekettye G. (ed.) The Significance of the Last Decade: Papers to commemorate the thirtieth anniversary of the Pécs Faculty of Business & Economics Pécs: Janus Pannonius Egyetemi Kiadó, 2000. pp. 92-100. (ISBN:963 641 742 3)

Rekettye G. The Significance of the Last Decade, In: Rekettye G. (ed.) The Significance of the Last Decade: Papers to commemorate the thirtieth anniversary of the Pécs Faculty of Business & Economics Pécs: Janus Pannonius Egyetemi Kiadó, 2000. pp. 10-14. (ISBN:963 641 742 3)

Rekettye G. The Changes of Market Orientation in the Transforming Hungarian Economy In: Usui (ed.) Some issues in marketing and development, Saitama: Saitama University, 1996. pp. 100-113.

Rekettye G. Japanese Direct Investment and How to Attract it to Hungary In: Vörös J. (ed.) Economic Restructuring in Hungary, Pécs: Janus Pannonius University, 1990. pp. 55-65.

Journal Articles in English Language


Rekettye, G. and Rekettye G. Jr., Global trends and their influence on future business performance, INTERNATIONAL JOURNAL OF BUSINESS PERFORMANCE MANAGEMENT 14:(1), pp.95–110. (2013)

Rekettye G. and Rappai G. How to Set Tuition Fees at Public Universities in Hungary INTERNATIONAL JOURNAL OF BUSINESS INSIGHTS AND TRANSFORMATION 5:(3) pp. 64-68. (2012)

Gil-Or O and Rekettye G. Social group buying pricing decisions, FAR EAST JOURNAL OF PSYCHOLOGY AND BUSINESS 6:(1) pp. 22-29. (2012)

Boxer I. and Rekettye G. The relation between perceived service innovation, service value, emotional intelligence, customer commitment and loyalty in b2b, INTERNATIONAL JOURNAL OF SERVICES AND OPERATIONS MANAGEMENT 8:(2) pp. 222-256. (2011)

Rekettye G., Menahem H. O., Boxer I. The influences of cultural orientation, ecological awareness, price and psychological wellbeing over senior citizens’ green sheltered housing buying intentions MARKETING and MANAGEMENT 44:(2) pp. 77-85. (2010)

Rekettye G. and Boxer I. The influence of perceived emotional intelligence on the perceived service value and customer loyalty, ACTA OECONOMICA 60:(3) pp. 275-293. (2010)

Rekettye G., Boxer I., Menahem H.O. Ecological awareness, price and psychological wellbeing as main dimensions of senior citizens' green sheltered housing buying intentions INTERNATIONAL JOURNAL OF BUSINESS PERFORMANCE MANAGEMENT (IJBPM) 12:(1) pp. 86-101. (2010)

Rekettye G. and Pintér J. Customer satisfaction and price acceptance in the case of electricity supply INTERNATIONAL JOURNAL OF PROCESS MANAGEMENT AND BENCHMARKING 1:(3) pp. 220-230. (2006)

Rekettye G. The Regularities of Innovation — a Marketing Perspective ACTA OECONOMICA 53:(1) pp. 45-59. (2003)

Rekettye G. Thoughts on the Regularities of Innovation from a Marketing Perspective ORGANIZACIJA: JOURNAL OF MANAGEMENT, INFORMATICS AND HUMAN RESOURCES 35:(dec) pp. 665-673. (2002)

Rekettye G., Tersztyánszky T. In Hungary, Customers Rate Their Electric Distributors TRANSMISSION & DISTRIBUTION WORLD 54:(7) pp. 63-67. (2002)

Rekettye G. and Liu J. Segmenting the Hungarian automobile market brand using perceptual and value mapping, JOURNAL OF TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING 9:(3) pp. 241-253. (2001)

Rekettye G. and Hetesi E. Measurement and Analysis of Customer Loyalty to an Electricity Distributor in Hungary, ORGANIZACIJA: JOURNAL OF MANAGEMENT, INFORMATICS AND HUMAN RESOURCES 34:(7) pp. 442-450. (2001)

Rekettye G. and Fojtik J. The Changing Role of Pricing in the New Millennium ORGANIZACIJA: JOURNAL OF MANAGEMENT, INFORMATICS AND HUMAN RESOURCES 33:pp. 685-689. (2000)

Rekettye G. and Gupta, A.G. Half-Way Towards Market Economy MARKETING AND MANAGEMENT 29:(1) pp. 27-33. (1995)

Rekettye G. and Barakonyi K., Decision-making in Marketing under Conditions of Several Criteria ACTA UNIVERSITATIS LODZIENSIS FOLIA BIOCHIMICA ET BIOPHYSICA III:(40) pp. 153-163. (1979)